Sound acquires Soho to invest in a social, mobile-first experience.

We’re thrilled to announce that Sound has acquired Soho, a leading mobile platform for digital collectors. The entire Soho team, led by Omid Aziz, is joining Sound. Omid will be taking on the role of our CTO.

At Sound, we’re committed to building a better future for the music industry. Our next chapter will be focused on creating deeper connections between artists, curators, and listeners, paired with a mobile experience that facilitates these relationships and introduces novel social features.

That’s why we’re incredibly excited to welcome Soho to the Sound community. Omid and his team have deep experience with building and scaling mobile-first consumer social products – at Facebook, Instagram, and most recently, Soho.

We’re confident that this acquisition will accelerate our vision towards creating a world where artists can both reach more people and make a living from their music.

We can’t wait to share more about the exciting features we’re building – subscribe on Mirror and follow @soundxyz_ on Twitter to stay updated!

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